SoCal PhotoExchange

Current Internet Photo Marketing Terms

Posted in Photo Art Business, Photography by Gerhard Clausing on August 19, 2017

Artsy.net is a third-party artist information organization that serves as an informational link between artists, galleries, and collectors. Their business model is to facilitate art sales and in the process, get a referral fee for this service.

For instance, here is a portion of the “Photography for sale” page:

2017-08-15 13_59_55-Collect _ Artsy.jpg

Artsy.net also provides educational functions, such as the ability to study the works of many photographers, painters, and other artists.

Recently Artsy.net provided some updated art buying definitions that reflects the move to virtual galleries, such as these:

Online Art Market The online art market includes all art objects available to buy and sell online, whether from galleries, auction houses, e-commerce companies, or online art platforms.

Brick-and-Click A gallery with both a physical location and an online presence.

Online Art Platforms Connect buyers and sellers around the world, enabling galleries, dealers, and auction houses to list their inventory online and connect with interested collectors, such as Artsy.com.

Online Buyer  A collector or prospective buyer who purchases art online, either through a third party platform like Artsy or directly from a gallery or auction house’s website.

SaaS An abbreviation that stands for “Software as a Service”. Artsy’s SaaS products, the Content Management System (CMS) and Folio, function as a comprehensive suite of digital tools that increase access to a gallery’s online platform.

Click-and-Buy Refers to a method that allows collectors to buy art directly through a website. On a third-party platform like Artsy, users can “click-and-buy” by pressing a single button from an artwork page that then sends a message to the gallery through CMS. In discussing the success of galleries online, Artsy.com discusses the difference between click-and-buy and pay-per-click which, alternatively, involves rerouting collectors interested in a work to auction houses and galleries.

Metadata Is data (information) that describes other data (information). In the context of the art-world, Metadata is information about artworks, artists, designers, and architects that serves to identify and classify them. For example, artwork dimensions, exhibition history, and an artist’s birthday all fall under the category of metadata.

Online Sale An online sale is “a sale where any part of the art sales process has an online element” (TEFAF Art Market Report: Online Focus). Similar to the means by which someone assess Art Fair sales, if the user discovers an art work on an online platform like Artsy and then purchases the work offline with the gallery, the sale is still considered an ‘online sale’ because the online platform facilitates the initial connection between user and gallery.

SEO An abbreviation that stands for “Search Engine Optimization”, is the process of affecting the visibility of a website or page in organic search results. SEO includes anything you can do to get your website content to show up higher in an internet search, and more frequently, on search engines like Google.

Confirmed Buyer Once a sale on has been verified by the gallery or collector, such as with Artsy.com the user receives Artsy Confirmed Buyer (ACB) status. Identifying ACBs could increases the quality of a gallery’s experience on Artsy and is a reciprocal process for all partners, ensuring that all future galleries can proceed confidently when they receive a new inquiry.

Each of the definitions is followed by further explanation and context. Very useful; check it out here!

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Portfolio Reviewer for LACP

Posted in Juried opportunities, Photo Art Business, Photographers, Photography, tPE members by douglaspstockdale on August 5, 2017

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Dawn Watson, dnj Gallery, Santa Monica, CA copyright 2017 Douglas Stockdale

This last month I was a guest portfolio reviewer for the LACP (Los Angeles Center of Photography) EXPOSURE 2017 portfolio reviews at the dnj Gallery in Santa Monica’s Bergamont (Arts) Station.

Overall it was a great experience as a portfolio reviewer as I was introduced to some very intriguing and well thought out photographic projects. It should probably come as no surprise that many of the photographers and artists were interested in spending time with me regarding my assessment about these projects being published.

One of the most frequent questions I am asked before one of these events; how does one prepare for a portfolio review? Since the review is scheduled for only 20 minutes, everyone is always surprised in how quickly this time slips by. First just about everyone brings too many photographs and supporting materials probably in the hopes that a reviewer will be able to see it all and still have time to provide some wise advice. Nope that usually does NOT happen.

Second, as a portfolio reviewer I start each discussion with three requests: tell me about yourself, tell me about the portfolio we are going to review and what is it you would like to obtain feedback from me about your project that might help you to move it forward?

Reviewers would like to know a little bit about who they are talking to; not your life story, but a quick 2 minute bio, which I call an elevator speech. Same for the portfolio (maybe a photographic project), for the photographer/artist to provide some context as to what is going to be reviewed, again perhaps 1-2 minutes, another elevator speech. Last, what is it you need from the review? Some examples: feedback on the editing of the photographs, are the images technically acceptable, could this sequence or series work in a book layout, are the photographs consistent with the artistic statement, etc.

Third, plan on reviewing only one portfolio with each reviewer, you can bring more portfolios, but you will only have real quality time to spend on one with each reviewer. In most portfolio reviews the artist/photographer might be meeting with a series of different portfolio reviewers and it is appropriate to select a portfolio that is relevant to a specific reviewer. In my case, most wanted me to review their book dummy’s or portfolios that they were thinking about having published.

Fourth, plan on having less than 15 prints in the portfolio to have reviewed. In many cases we did not get through all 15 prints during our 20 minute session. You should want quality time/discussion for each image and how these images relate to each other. This exchange takes time when it results in a give and take discussion.

Bring something to take notes and one photographer recorded our review session. Each portfolio reviewer is an individual with a point of view, which may be very different from yours, so don’t become defensive if the reviewer does not see or understand what you are trying to communicate with your photographic prints. One key purpose of coming to a portfolio review is to get a broader exposure to your work and have others talk about what they see. If you are doing more talking than listening, then you are not going to obtain the full benefit of this occasion.

Last, leave something behind, perhaps as simple as a business card (yes, one person left me with one of their books) to help the reviewer remember who you are (I did 12 portfolio reviews on Saturday and names and projects began to blur at the end of the day) and then follow up with a nice email note a couple of days after the event.

Reviewers are there to help you and if they can point you in a direction or make an follow on introduction, they usually will. I had a short list of introductions and follow-up items that I had promised and these are just about completed, as it takes a few days to get organized. Also realized that these are good events to network with the other photographers and artist who are participating in the reviews as you never can tell what might come up during a side discussion.

Note: I had not realized at the time I took the photograph of Dawn Watson, above, that the large red photograph behind me was going to reflect so much pink color on Watson’s self-published book. Below is a better representation of her book “Trees” ( & thanks to Watson for providing a better photograph) and a nice follow-up email regarding our review time together. well done.

Cheers!

Douglas Stockdale, Publisher

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LACP portfolio reviews – EXPOSURE 2017

Posted in Photo Art Business, Photographers, Photography, tPE members by douglaspstockdale on May 13, 2017

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Gerhard Clausing’s portfolio, EXPOSURE 2016, copyright 2016 Douglas Stockdale

LACP (Los Angeles Center for Photography) has just announced the dates for EXPOSURE 2017, their three day portfolio review event. I am very honored to be among a diverse and broad group of portfolio reviewers again this year. Similar to last year, I will be providing portfolio reviews on Sunday, July 16th, from 9:30 to 5:00 pm at the dnj gallery in Bergamont Station, Santa Monica (CA).

These portfolio reviews are always great events to network and have your work seen and discussed. As a reviewer, I have found this to be a wonderful opportunity to hear and see photographic projects that are in the various stages of development. As a networking event, myself included, a chance to meet up with reviewers, make a stronger personal relationship and as importantly, network with fellow photographers in between sessions. As you might imagine, I am very intrigued with portfolio’s that are intended to become photographic books.

Dates & Places:

Friday, July 14, 9:30 am – 5 pm (at LACP facilities, Los Angeles, CA)

Saturday and Sunday, July 15-16, 9:30 am – 5 pm (at dnj Gallery, Bergamont Station, Santa Monica, CA)

Early bird registration!

Early Bird Pricing (ends June 7, 2017)
$475 ($450 Members) for 8 reviews
$325 ($300 Members) for 5 reviews

Regular Pricing (after June 7, 2017)
$500 ($475 Members) for 8 reviews
$350 ($325 Members) for 5 reviews

Reviewers include (besides your truly):

Elizabeth Avedon, Curator and Contributor, L’Oeil de la Photographie
Sherrie Berger, Photo Consultant
Rudi Bianchi, Photo Collector
Jonathan Blaustein, Writer and Contributor, NYTimes Lensblog and Photo Editor
Susan Burnstine, Contributor, B+W Magazine (UK)
Marisa Caicholo, Curator, Building Bridges Art Exchange, Casablanca Biennale
Kai Caemmerer, Curator, SFO Museum
Brittany Cernansky*, Art Producer, Saatchi & Saatchi
Brian Paul Clamp, Director, Clamp Art
Shana Nys Dambrot, Art Critic and Curator, Art Share LA Board Member
Crista Dix, Founder and Director of wall space gallery
Emily Gonzalez-Jarrett, Curatorial Associate, Hammer Museum
Nick Haymes, Owner/Director, Little Big Man Gallery
Pamela Hassell, Photo Editor, Associated Press
Maiza Hixson, Curator and Co-Director of Santa Barbara CAST
Sarah Lee, Independent Curator
Kaycee Olsen, Director, Kopeikin Gallery
Eve Schillo*, Curatorial Assistant, Photo Department, LACMA
Gabrielle Sirkin, Freelance Photo Editor, AirB&B magazine
Aline Smithson, Founder/Editor Lenscratch.com
Douglas Stockdale, Founder/Editor of The PhotoBook journal
Heather Strobo, Curator, The Porch Gallery
Joanna Szupinska-Myers, Curator of Exhibitions, CA Museum of Photography
Paula Tognarelli, Executive Director, Griffin Museum of Photography

My friend Sarah Hadley will be providing a FREE LACP portfolio review prep talk on June 14th. So if you have not participated in a portfolio review before or it has been a while since you last participated and need a “rust remover”, a great discussion about what to do and as important, what not to do, for a portfolio review session. The review sessions are relatively brief, 20 minutes, and time flies by fast, so you want to make a lasting impression and being prepared with your portfolio, the “leave-behind” and a short rehearsal of your “elevator speech” will be well served.

I am looking forward to seeing you there!

Cheers,

Douglas Stockdale

Douglas Stockdale – two photographic book workshops with LACP

Posted in Books & Magazines, Photo Art Business, Photo Workshops, Photography, tPE members by douglaspstockdale on April 24, 2017

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Marketing Your Photo Book Copyright 2016/7 Douglas Stockdale

I am very excited to announce that I will be providing two more photobook workshops in partnership with LACP (Los Angeles Center for Photography) at their Los Angeles facilities later this year. Both have a 20% early-bird sign up until May 26th.

Marketing Your Photo Book – This is a one-day workshop being held on Saturday, July 22nd. This workshop is is intended for photographers who are preparing to publish their work in book form, whether self-publishing or working with an established book publisher, and will provide creative and practical approaches to marketing their photo book.

The morning will be spent understanding your publishing objectives and how that translates to a marketing plan. This will include discussing the basic elements of a marketing plan; what is being published and sold, who might purchase it, where to sell it, how to price it and how and when to promote it. Issues to be discussed include; how soon to start working on a plan, book economics and buyers price points, buy or create a mailing list, selling self-published books, and do’s and don’ts of using social media and web sites. During the workshop, I am planning a series of breakout sessions to enable development of each person’s specific marketing plan for their book.

Introduction to Photo Book Design – This Fall (October 1 and 8th), I will be repeating my popular two-day workshop that focuses on the development of each person’s book dummy for their personal photographic project and provides both creative and practical book design options.

After a morning of studying limited edition artists’ books, trade books and zines, the remainder of the first session will be spent understanding students’ publishing objectives and how that translates to a book object. This will include time discussing the elements of book design and the purpose of a book-dummy, concluding with a hands-on fabrication of a saddle-stitch dummy book/zine. The second session delves into the business elements of (self) publishing a book and photo book production. The remainder of the day students will continue working on the development of their dummy book as a collaborative project.

I hope you can join me as these are intense, yet fun, workshops.

The workshops are being held at the LACP facilities: 1515 Wilcox Ave, Los Angeles, CA

Let me know if you have any questions,

Cheers!

Los Angeles Festival of Photography, April 17-23

Posted in Photo Art Business, Photo Workshops, Photograph Exhibits, Photographers, Photography, Uncategorized by Gerhard Clausing on April 12, 2017
Sharing this with all our Photo Exchange Friends!      —Gerry

Come Celebrate Photography!
Come to an incredible week of photography. Gain knowledge from remarkable leaders in photography. The Los Angeles Festival of Photography features workshops, exhibitions, special events, keynote lectures and seminars from world renowned photographers, museum curators and gallery directors. Sign up today!
LINK FOR FURTHER INFO:   http://www.laphotofestival.com
WORKSHOPS
  • April 18-20, 2017
    Fine Art Photography
    with Roger Ballen
    Only 2 Spots Left
  • April 18-20, 2017
    Urban and Landscape Photography
    with Karin Apollonia Müller
  • April 22-23, 2017
    Defining the Personal Narrative
    with Susan Burnstine
  • April 23, 2017
    Downtown LA Street Photography Walk and Workshop
    with Julia Dean
MOBILE PHOTOGRAPHY WORKSHOPS
  • April 22, 2017
    Life in layers – Creative iPhone Artistry
    with Nicki Fitz-Gerald
  • April 22, 2017
    Creating Conceptual Art on Mobile Devices
    with Bob Weil
  • April 22, 2017
    The iPhone Darkroom
    with David Ingraham

OTHER WORKSHOPS
  • April 21, 2017
    The Secrets of Professional-Quality Inkjet Printing Revealed
    with Master Printer Eric Joseph
  • April 21, 2017
    The Business of Photography

SPECIAL EVENTS
  • April 21, 2017
    Photo Independent Fair
    Photobook Independent
    Mobile Photography Show
    Lumiere Photography Awards
    Opening Night Party
  • April 22, 2017
    Champagne Breakfast With Los Angeles Museum of Contemporary Art (LACMA) Photography Curator Britt Salvesen
    with Britt Salvesen
  • April 22, 2017
    Keynote Speaker: Roger Ballen
    with Karin Apollonia Müller
  • April 22, 2017
    VIP Reception with Roger Ballen and Special Guests
    Limited Tickets | 7-9pm
  • April 23, 2017
    Keynote Speaker: Charlotte Cotton
    Photography Is Magic – Reframing Photographic Practices

BOOK SIGNINGS
  • Roger Ballen: Signing several of his books
  • Charlotte Cotton: Signing copies of Photography is Magic
  • Susan Burnstine: Signing copies of Absence of Being
  • Marjorie Salvaterra: Signing copies of Her


Copyright © 2017 Fabrik Media, Inc. All rights reserved.
269 S. Beverly Drive, #1234, Beverly Hills, CA 90212
thisisfabrik.com | fabrikguide.com

LACP Spring Open House

Ciociaria SOVRACOPERTA.indd

Ciociaria published by Punctum Press, Rome, Italy

For those on the Left Coast, Los Angeles Center for Photography (LACP) is having a Spring Open House on March 18 & 19th, 2017 at their L.A. facility; 1515 Wilcox Ave., Los Angeles, California.

Over the two days there will be a series of events (see below) during which I have been asked to participate on Saturday to host a table of my personal photobooks, including Ciociaria and my artist book Pine Lake. Probably also have a portfolio as well. Nice!

And of course I will be discussing my Introduction to Photo Book Design workshop that begins on April 1st at LACP. I have told that there are a few remaining spots still available for this dynamic  two-Saturday workshop.

LACP Spring Open House:

Featuring on Saturday, March 18

NOTE: Saturday (not Sunday) is entirely FREE and open to the public. RSVP is not required.

Schedule:
10 am – Doors Open
11 am – Screening of the Robert Frank documentary film Don’t Blink. RSVP your seat to info@lacphoto.org. (Seating limited to 60. Outside of that standing room only.)
12:45 pm – Short presentations/demonstrations by various vendors
2-5 pm – Portfolio and book walk featuring the work of LACP Members

Throughout the day:
• Silent auction fundraiser to support LACP (preview images here: https://lacphoto.org/gallery/images-up-for-auction-2017/)
• Used photo equipment for sale (printers, darkroom equipment and more)
• Rare collector photo books for sale (some signed by artist)
• Various organizational vendors including ASMP Los Angeles, APA Los Angeles, Freestyle, Blurb, KEH Camera, The Artist Corner, The Impossible Project and Photo Independent/Fabrik Media
• KEH Camera buying used photographic equipment
• Raffle prize drawings
• Wine and beer served from 2-5 pm

Featuring on Sunday, March 19

• 18 “mini” classes and seminars.
NOTE: A one-day pass is $100 for Members; $200 for Non-Members. Individual classes are $20 for Members; $40 for Non-Members. Seating is limited.

To purchase classes individually, please click the corresponding class links below.

10:00 am:
1) “Portrait Studio Lighting” with Jennifer Emery
2) “Perfect Exposure” with Julia Dean
3) “Optimizing Your Images in Camera Raw Before using Photoshop” with Ed Freeman

11:00 am:
1) “How to use the Canon 600 EX RT Flash” with Julia Dean
2) “Introduction to the Holga” with Tom Alleman
3) “Black & White Conversion using Lightroom” with Rollence Patugan

12:00 pm:
1) “Custom White Balance” with Rollence Patugan
2) “The Singular Vision (Ways of Seeing)” with Andrew Southam
3) “Lightroom Slideshow Module: Show the World Your Talent” with Michael e. Stern

2:00 pm:
1) “Mastering the Core Features of Your Camera” with Ibarionex Perello
2) “Getting Known/Getting Shown: How to Get Your Photographs Out into the World” with Sarah Hadley
3) “How to Sequence and Design a Photo Book in Blurb” with Julia Dean

3:00 pm:
1) “How to Shoot Events” (And Making a Living)” with Kevin Weinstein
2) “Introduction to Instagram” with Kat Bawden
3) “Lightroom Develop Module: Breathing Life into RAW Files” with Michael e. Stern

4:00 pm:
1) “The Direct to Client Market” with Jennifer Emery
2) “Monitor Calibration: Why You Really Need to Calibrate Your Monitor and How To” with Eric Joseph

Cheers!

PHOTOLA Coming Up Jan. 12-15, 2017

Posted in Photo Art Business, Photo Galleries, Photograph Exhibits, Photography, Uncategorized by Gerhard Clausing on December 28, 2016

2016-12-28 14_45_28-photo l.a. 2017 Opening Night ~ To Benefit the Lucie Foundation Tickets, Thu, Ja.jpg

 

Reminder: Coming up right after the holidays: PhotoLA, January 12-15, 2017, the 26th ANNUAL INTERNATIONAL LOS ANGELES PHOTOGRAPHIC ART EXPOSITION (note: location in downtown LA below).

From the website:

2016-12-28 14_57_38-Photo LA.jpg will launch with the annual Opening Night Benefit on the evening of Thursday, Jan. 12, 2017 7-10 PM. The evening will benefit the Lucie Foundation, an outstanding international non-profit whose goal it is to “Honor Master Photographers, Discover and Cultivate Emerging Talent and Promote the Appreciation of Photography Worldwide.”

Public Exhibit Hours:
Friday, January 13, 11am – 7pm
Saturday, January 14, 11am – 7pm
Sunday, January 15, 11am – 6pm

LOCATION:

The REEF/LA Mart
1933 Broadway
Los Angeles, Ca 90007

ALSO:

2016-12-28 14_57_38-Photo LA.jpg and Lucie Foundation are pleased to announce the first CONVERGE: 11 DAYS OF FEATURED PHOTOGRAPHIC PROGRAMMING. This initiative in which both organizations will collaborate to bring together photographic initiatives honoring all aspects of photography, will include multiple exhibitions, events and celebrations to be presented during this comprehensive 11-day period. Aligning with LA Arts Month in January, CONVERGE will provide destination programming where photo l.a., as the centerpiece, is surrounded by a robust Month of Photography Los Angeles (MOPLA) line-up. To accomplish this, for its ninth year, MOPLA moves from April to January 12 – February 12, 2017.

Cheers & hope to you there!

Early bird discount for photobook workshop ends this Saturday

Posted in Photo Art Business, Photo Workshops, Photographers, Photography, tPE members by douglaspstockdale on December 16, 2016

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LACP Introduction to Photo Book Design, photo Douglas Stockdale

The early-bird registration discount of 20% for my Introduction to Photo Book Design workshop that I will be leading next April over two weekends will be ending midnight this Saturday, December 17th. This creative workshop is sponsored by Los Angeles Center of Photography (LACP).  So if you plan to be in the Southern California area (aka best-coast), time to check this workshop out and take advantage of this discount.

Could also be a wonderful Christmas present for someone special ;- )

Just saying…

your wonderful Editor.

 

FREE guide from LensCulture – Get exposure for you photography

Posted in Juried opportunities, Photo Art Business, Photographers, Photography by douglaspstockdale on November 29, 2016

LensCulture

LensCulture is now offering a FREE download (pdf) for their recent 2017 guide to help with gaining exposure for you fine art photographs, available here

I will have to admit that since I now work for lensCulture, I have a bit of a basis ;- )

Nevertheless, go check it out and I would like to hear back from you as to whether you think if this guide will make a difference for you in 2017.

Your truly, the Editor

Winter/Spring 2017 LACP Catalog of Classes and Workshops Now Online

Posted in Photo Art Business, Photo Galleries, Photographers, Photography, Uncategorized by Gerhard Clausing on November 17, 2016

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To view or download:

https://lacphoto.org/registration-info/downloadview-catalog/

I especially recommend the workshop on Photobook Design by our own Doug Stockdale, April 1 and 8, 10-6:

https://lacphoto.org/events/introduction-to-photo-book-design-with-douglas-stockdale-2017/

I also have taken workshops with Aline Smithson, Ken Merfeld, Phil Borges, and Nevada Wier; they are fabulous, as are others!

                                                                                                 Gerry Clausing