Marketing Your Photo Book Copyright 2016/7 Douglas Stockdale
I am very excited to announce that I will be providing two more photobook workshops in partnership with LACP (Los Angeles Center for Photography) at their Los Angeles facilities later this year. Both have a 20% early-bird sign up until May 26th.
Marketing Your Photo Book – This is a one-day workshop being held on Saturday, July 22nd. This workshop is is intended for photographers who are preparing to publish their work in book form, whether self-publishing or working with an established book publisher, and will provide creative and practical approaches to marketing their photo book.
The morning will be spent understanding your publishing objectives and how that translates to a marketing plan. This will include discussing the basic elements of a marketing plan; what is being published and sold, who might purchase it, where to sell it, how to price it and how and when to promote it. Issues to be discussed include; how soon to start working on a plan, book economics and buyers price points, buy or create a mailing list, selling self-published books, and do’s and don’ts of using social media and web sites. During the workshop, I am planning a series of breakout sessions to enable development of each person’s specific marketing plan for their book.
Introduction to Photo Book Design – This Fall (October 1 and 8th), I will be repeating my popular two-day workshop that focuses on the development of each person’s book dummy for their personal photographic project and provides both creative and practical book design options.
After a morning of studying limited edition artists’ books, trade books and zines, the remainder of the first session will be spent understanding students’ publishing objectives and how that translates to a book object. This will include time discussing the elements of book design and the purpose of a book-dummy, concluding with a hands-on fabrication of a saddle-stitch dummy book/zine. The second session delves into the business elements of (self) publishing a book and photo book production. The remainder of the day students will continue working on the development of their dummy book as a collaborative project.
I hope you can join me as these are intense, yet fun, workshops.
The workshops are being held at the LACP facilities: 1515 Wilcox Ave, Los Angeles, CA
Let me know if you have any questions,
|Sharing this with all our Photo Exchange Friends! —Gerry|
Ciociaria published by Punctum Press, Rome, Italy
For those on the Left Coast, Los Angeles Center for Photography (LACP) is having a Spring Open House on March 18 & 19th, 2017 at their L.A. facility; 1515 Wilcox Ave., Los Angeles, California.
Over the two days there will be a series of events (see below) during which I have been asked to participate on Saturday to host a table of my personal photobooks, including Ciociaria and my artist book Pine Lake. Probably also have a portfolio as well. Nice!
And of course I will be discussing my Introduction to Photo Book Design workshop that begins on April 1st at LACP. I have told that there are a few remaining spots still available for this dynamic two-Saturday workshop.
LACP Spring Open House:
Featuring on Saturday, March 18
NOTE: Saturday (not Sunday) is entirely FREE and open to the public. RSVP is not required.
10 am – Doors Open
11 am – Screening of the Robert Frank documentary film Don’t Blink. RSVP your seat to firstname.lastname@example.org. (Seating limited to 60. Outside of that standing room only.)
12:45 pm – Short presentations/demonstrations by various vendors
2-5 pm – Portfolio and book walk featuring the work of LACP Members
Throughout the day:
• Silent auction fundraiser to support LACP (preview images here: https://lacphoto.org/gallery/images-up-for-auction-2017/)
• Used photo equipment for sale (printers, darkroom equipment and more)
• Rare collector photo books for sale (some signed by artist)
• Various organizational vendors including ASMP Los Angeles, APA Los Angeles, Freestyle, Blurb, KEH Camera, The Artist Corner, The Impossible Project and Photo Independent/Fabrik Media
• KEH Camera buying used photographic equipment
• Raffle prize drawings
• Wine and beer served from 2-5 pm
Featuring on Sunday, March 19
• 18 “mini” classes and seminars.
NOTE: A one-day pass is $100 for Members; $200 for Non-Members. Individual classes are $20 for Members; $40 for Non-Members. Seating is limited.
To purchase classes individually, please click the corresponding class links below.
1) “Custom White Balance” with Rollence Patugan
2) “The Singular Vision (Ways of Seeing)” with Andrew Southam
3) “Lightroom Slideshow Module: Show the World Your Talent” with Michael e. Stern
1) “Mastering the Core Features of Your Camera” with Ibarionex Perello
2) “Getting Known/Getting Shown: How to Get Your Photographs Out into the World” with Sarah Hadley
3) “How to Sequence and Design a Photo Book in Blurb” with Julia Dean
1) “How to Shoot Events” (And Making a Living)” with Kevin Weinstein
2) “Introduction to Instagram” with Kat Bawden
3) “Lightroom Develop Module: Breathing Life into RAW Files” with Michael e. Stern
Reminder: Coming up right after the holidays: PhotoLA, January 12-15, 2017, the 26th ANNUAL INTERNATIONAL LOS ANGELES PHOTOGRAPHIC ART EXPOSITION (note: location in downtown LA below).
From the website:
will launch with the annual Opening Night Benefit on the evening of Thursday, Jan. 12, 2017 7-10 PM. The evening will benefit the Lucie Foundation, an outstanding international non-profit whose goal it is to “Honor Master Photographers, Discover and Cultivate Emerging Talent and Promote the Appreciation of Photography Worldwide.”
Public Exhibit Hours:
Friday, January 13, 11am – 7pm
Saturday, January 14, 11am – 7pm
Sunday, January 15, 11am – 6pm
The REEF/LA Mart
Los Angeles, Ca 90007
and Lucie Foundation are pleased to announce the first CONVERGE: 11 DAYS OF FEATURED PHOTOGRAPHIC PROGRAMMING. This initiative in which both organizations will collaborate to bring together photographic initiatives honoring all aspects of photography, will include multiple exhibitions, events and celebrations to be presented during this comprehensive 11-day period. Aligning with LA Arts Month in January, CONVERGE will provide destination programming where photo l.a., as the centerpiece, is surrounded by a robust Month of Photography Los Angeles (MOPLA) line-up. To accomplish this, for its ninth year, MOPLA moves from April to January 12 – February 12, 2017.
Cheers & hope to you there!
The early-bird registration discount of 20% for my Introduction to Photo Book Design workshop that I will be leading next April over two weekends will be ending midnight this Saturday, December 17th. This creative workshop is sponsored by Los Angeles Center of Photography (LACP). So if you plan to be in the Southern California area (aka best-coast), time to check this workshop out and take advantage of this discount.
Could also be a wonderful Christmas present for someone special ;- )
your wonderful Editor.
LensCulture is now offering a FREE download (pdf) for their recent 2017 guide to help with gaining exposure for you fine art photographs, available here
I will have to admit that since I now work for lensCulture, I have a bit of a basis ;- )
Nevertheless, go check it out and I would like to hear back from you as to whether you think if this guide will make a difference for you in 2017.
Your truly, the Editor
To view or download:
I especially recommend the workshop on Photobook Design by our own Doug Stockdale, April 1 and 8, 10-6:
I also have taken workshops with Aline Smithson, Ken Merfeld, Phil Borges, and Nevada Wier; they are fabulous, as are others!
Photo © LACP
The Los Angeles Center of Photography (LACP) will hold a Photobook Night tomorrow, November 17, from 6:30 to 9:30 p.m. Spots are still available for LACP members to feature and sell their photobooks. The event is open to the public. Scheduled so far are Nancy Baron, Ara Oshagan, Marjorie Salvaterra, and Aline Smithson. LACP is at 1515 Wilcox Avenue, Los Angeles, CA 90028. Phone: 323-464-0909
For further info: https://lacphoto.org/events/book-night-nov-17/
Ten things I got out of just a few hours of attendance (I highly recommend a more extended visit for future years):
- A useful escape from the tedium of the current election campaign!
- Sharing an informal atmosphere that was very conducive to informal conversations.
- A chance to talk at length about photography and creativity with such super talents as Douglas Stockdale, Susan Burnstine, Barbara Kyne, and others.
- Checking out and purchasing the work of some of the finest creators of current photobooks — see the links in my previous post for details:
- Conversing with the Museum of Photographic Arts, Balboa Park, San Diego.
- Finding out about innovative MFA programs, especially the one at the University of Hartford. Erica Ann Flood displayed and discussed some of the creative photobooks of their graduates. They are given close scrutiny by Kathleen Laraia McLaughlin and Doug Stockdale as shown below.
- Catching up with old friends.
- Making some new friends.
- Interesting presentations and other events.
- A good feeling supporting each other as a photographic community.
Hope to see you there next year!
© Douglas Stockdale; the others © Gerhard Clausing
The Los Angeles Center for Photography (LACP) has just issued the Call for Entries for this annual competition.
The salient dates are:
Deadline for Submission: Monday, December 12, 2016
Notice of Acceptance: Friday, December 23, 2016
Framed prints (if accepted) due in gallery: Friday, January 27, 2017
Show Opening: Friday, February 3, 7-10 pm, 2017
Show Dates: February 3 – March 10, 2017
40-50 images will be selected by Craig Semetko, this year’s juror, for the exhibition. Prizes offered include $1000 for the best body of work (at least 6 images) and $500 toward a street shooting or travel workshop. This exhibit is open internationally to both amateurs and professionals.
For further details, please check the LACP website: