SoCal PhotoExchange

The Photographer’s Guide to Marketing and Self-Promotion

Posted in Photo Art Business, Photo techniques, Photo Workshops, Photography by douglaspstockdale on October 18, 2017

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Maria Piscopo – The Photographer’s Guide to Marketing and Self-Promotion

Publisher: Allworth Press (NY), Fifth Edition, copyright 2016

While developing my Marketing Your Photo Book workshop for LACP (Note: this one-day workshop has space available, Oct 29th, at LACP) I came across Maria Piscopo’s The Photographer’s Guide to Marketing and Self-Promotion. Since this title was in its fifth edition I figured that this book has stood the test of time and photographer have kept buying it and thus might be worth checking out. What I anticipated was this is a generalist guide for a broad spectrum of photographers, not specific to the needs of artist and photographers who were marketing a small niche product like a self-published book.

My background includes graduate level marketing classes that was part of my focus while I was getting my M.B.A.  Since that course work was even more general maybe Piscopo’s book might help with some photographic market specifics that I might not be aware of. Last, this might make an interesting reference book for those attending my workshop.

Well it turns out that Maria Piscopo’s book is intended entirely for professional photographers while the fine art market is treated as a side-line and provided a short chapter in the back of the book. I had expected a little better organization of the content, but at least many of the parts for a Marketing program appear to be present.

Much of this book is about the very business basics (and I do mean basics) of professional photography; business licenses, business ethics, getting organized, using a computer (e.g. bookkeeping), and an introduction to how to use the internet for event, wedding, and commercial. Writing a Marketing plan does not occur until almost the end of the book, something I might think would be the first thing to consider for a Marketing book. Which is to say, this book is not a very good guide for Marketing and you might be better off with a college basic Marketing text book.

If on the other hand you are very new to having your own business and have not done this before,  yet you think you might want to be a professional photographer, this book might be of some help to make sure you have most of your business bases covered. This will not be a reference book for my Book Marketing workshop and not to say that occasionally there are some little gems buried in the book, just finding these can be more frustrating that what it is worth to me. It might be ideal for you.

Best regards,

Douglas Stockdale

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We are now an official sponsor of the Medium Festival of Photography!

Posted in Photo Workshops, Photograph Exhibits, Photography, Uncategorized by Gerhard Clausing on September 6, 2017

Thanks to the fine work of Douglas Stockdale (Publisher and Founder) and Gerhard Clausing (Editor), our

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is now an official media sponsor of the Medium Festival of Photography!

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More coverage will follow, stay tuned!

Medium Festival of Photography Discounted Early Registration Starts Friday, Aug. 18

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Festival registration opens Friday Aug 18; discounts through Aug. 31.

Medium’s 2017 Festival registration opens Friday, August 18. We offer Early Bird discounts on all VIP and Festival Passes purchased before midnight Aug. 31—take advantage of the deepest discounts we offer!

This year’s Festival brings artist lectures with John Gossage, Christina Seely, John Chiara, and many other provocative artists. We’re also introducing collection tours, exhibitions, a film screening, pop-up events, and book signings at the 2017 Festival.

Medium is more than an annual event for contemporary photography, it’s a place to make new discoveries and connect with fans of contemporary art from across North America, Europe, and beyond!

Medium is an artist-run 501(c)3 non-profit organization. Support our mission to foster awareness and understanding of innovative photography by donating today!

­Copyright © 2017 Medium Festival of Photography, All rights reserved.

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Medium Festival of Photography (Oct. 26-29) and Size Matters Exhibition (Entries from July 1)

Posted in Juried opportunities, Photo Workshops, Photograph Exhibits by Gerhard Clausing on June 21, 2017
© Stacy Keck, 2016

2017 Festival Registration

Save the date for our 2017 Festival happening Oct. 26-29, and take advantage of our early bird registration opening August 18! We’ve got an exceptional event planned this fall including our renowned Present Tense lecture series, a new set of Medium Experiences taking you behind the scenes at museums and photography exhibitions across the city, and more exciting plans in store!

If you’re planning to attend Medium and want to book your hotel rooms now visit our Lafayette Hotel reservations page.

Save the date, the 2017 Medium Festival returns Oct. 26-29!

2017 Size Matters exhibition

Join us for the 3rd annual Size Matters exhibition, celebrating small works of art (sized less than 10″), curated this year by Katherine Ware. Submissions for the 2017 exhibition open July 1—plan to submit your work to the signature exhibition of the Medium Festival of Photography!

Summer means Medium events!

Join Medium this summer for a series of planned events, including:

July 25 – an exhibition reception in San Diego for our Second Sight Award recipients
Aug. 12 – a film screening offered through Group f.16
Sept. 18 – a seminar on collecting contemporary photography.

Stay tuned as we release more details on each of these events, or email us to learn more!

Douglas Stockdale – two photographic book workshops with LACP

Posted in Books & Magazines, Photo Art Business, Photo Workshops, Photography, tPE members by douglaspstockdale on April 24, 2017

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Marketing Your Photo Book Copyright 2016/7 Douglas Stockdale

I am very excited to announce that I will be providing two more photobook workshops in partnership with LACP (Los Angeles Center for Photography) at their Los Angeles facilities later this year. Both have a 20% early-bird sign up until May 26th.

Marketing Your Photo Book – This is a one-day workshop being held on Saturday, July 22nd. This workshop is is intended for photographers who are preparing to publish their work in book form, whether self-publishing or working with an established book publisher, and will provide creative and practical approaches to marketing their photo book.

The morning will be spent understanding your publishing objectives and how that translates to a marketing plan. This will include discussing the basic elements of a marketing plan; what is being published and sold, who might purchase it, where to sell it, how to price it and how and when to promote it. Issues to be discussed include; how soon to start working on a plan, book economics and buyers price points, buy or create a mailing list, selling self-published books, and do’s and don’ts of using social media and web sites. During the workshop, I am planning a series of breakout sessions to enable development of each person’s specific marketing plan for their book.

Introduction to Photo Book Design – This Fall (October 1 and 8th), I will be repeating my popular two-day workshop that focuses on the development of each person’s book dummy for their personal photographic project and provides both creative and practical book design options.

After a morning of studying limited edition artists’ books, trade books and zines, the remainder of the first session will be spent understanding students’ publishing objectives and how that translates to a book object. This will include time discussing the elements of book design and the purpose of a book-dummy, concluding with a hands-on fabrication of a saddle-stitch dummy book/zine. The second session delves into the business elements of (self) publishing a book and photo book production. The remainder of the day students will continue working on the development of their dummy book as a collaborative project.

I hope you can join me as these are intense, yet fun, workshops.

The workshops are being held at the LACP facilities: 1515 Wilcox Ave, Los Angeles, CA

Let me know if you have any questions,

Cheers!

Los Angeles Festival of Photography, April 17-23

Posted in Photo Art Business, Photo Workshops, Photograph Exhibits, Photographers, Photography, Uncategorized by Gerhard Clausing on April 12, 2017
Sharing this with all our Photo Exchange Friends!      —Gerry

Come Celebrate Photography!
Come to an incredible week of photography. Gain knowledge from remarkable leaders in photography. The Los Angeles Festival of Photography features workshops, exhibitions, special events, keynote lectures and seminars from world renowned photographers, museum curators and gallery directors. Sign up today!
LINK FOR FURTHER INFO:   http://www.laphotofestival.com
WORKSHOPS
  • April 18-20, 2017
    Fine Art Photography
    with Roger Ballen
    Only 2 Spots Left
  • April 18-20, 2017
    Urban and Landscape Photography
    with Karin Apollonia Müller
  • April 22-23, 2017
    Defining the Personal Narrative
    with Susan Burnstine
  • April 23, 2017
    Downtown LA Street Photography Walk and Workshop
    with Julia Dean
MOBILE PHOTOGRAPHY WORKSHOPS
  • April 22, 2017
    Life in layers – Creative iPhone Artistry
    with Nicki Fitz-Gerald
  • April 22, 2017
    Creating Conceptual Art on Mobile Devices
    with Bob Weil
  • April 22, 2017
    The iPhone Darkroom
    with David Ingraham

OTHER WORKSHOPS
  • April 21, 2017
    The Secrets of Professional-Quality Inkjet Printing Revealed
    with Master Printer Eric Joseph
  • April 21, 2017
    The Business of Photography

SPECIAL EVENTS
  • April 21, 2017
    Photo Independent Fair
    Photobook Independent
    Mobile Photography Show
    Lumiere Photography Awards
    Opening Night Party
  • April 22, 2017
    Champagne Breakfast With Los Angeles Museum of Contemporary Art (LACMA) Photography Curator Britt Salvesen
    with Britt Salvesen
  • April 22, 2017
    Keynote Speaker: Roger Ballen
    with Karin Apollonia Müller
  • April 22, 2017
    VIP Reception with Roger Ballen and Special Guests
    Limited Tickets | 7-9pm
  • April 23, 2017
    Keynote Speaker: Charlotte Cotton
    Photography Is Magic – Reframing Photographic Practices

BOOK SIGNINGS
  • Roger Ballen: Signing several of his books
  • Charlotte Cotton: Signing copies of Photography is Magic
  • Susan Burnstine: Signing copies of Absence of Being
  • Marjorie Salvaterra: Signing copies of Her


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269 S. Beverly Drive, #1234, Beverly Hills, CA 90212
thisisfabrik.com | fabrikguide.com

LACP Spring Open House

Ciociaria SOVRACOPERTA.indd

Ciociaria published by Punctum Press, Rome, Italy

For those on the Left Coast, Los Angeles Center for Photography (LACP) is having a Spring Open House on March 18 & 19th, 2017 at their L.A. facility; 1515 Wilcox Ave., Los Angeles, California.

Over the two days there will be a series of events (see below) during which I have been asked to participate on Saturday to host a table of my personal photobooks, including Ciociaria and my artist book Pine Lake. Probably also have a portfolio as well. Nice!

And of course I will be discussing my Introduction to Photo Book Design workshop that begins on April 1st at LACP. I have told that there are a few remaining spots still available for this dynamic  two-Saturday workshop.

LACP Spring Open House:

Featuring on Saturday, March 18

NOTE: Saturday (not Sunday) is entirely FREE and open to the public. RSVP is not required.

Schedule:
10 am – Doors Open
11 am – Screening of the Robert Frank documentary film Don’t Blink. RSVP your seat to info@lacphoto.org. (Seating limited to 60. Outside of that standing room only.)
12:45 pm – Short presentations/demonstrations by various vendors
2-5 pm – Portfolio and book walk featuring the work of LACP Members

Throughout the day:
• Silent auction fundraiser to support LACP (preview images here: https://lacphoto.org/gallery/images-up-for-auction-2017/)
• Used photo equipment for sale (printers, darkroom equipment and more)
• Rare collector photo books for sale (some signed by artist)
• Various organizational vendors including ASMP Los Angeles, APA Los Angeles, Freestyle, Blurb, KEH Camera, The Artist Corner, The Impossible Project and Photo Independent/Fabrik Media
• KEH Camera buying used photographic equipment
• Raffle prize drawings
• Wine and beer served from 2-5 pm

Featuring on Sunday, March 19

• 18 “mini” classes and seminars.
NOTE: A one-day pass is $100 for Members; $200 for Non-Members. Individual classes are $20 for Members; $40 for Non-Members. Seating is limited.

To purchase classes individually, please click the corresponding class links below.

10:00 am:
1) “Portrait Studio Lighting” with Jennifer Emery
2) “Perfect Exposure” with Julia Dean
3) “Optimizing Your Images in Camera Raw Before using Photoshop” with Ed Freeman

11:00 am:
1) “How to use the Canon 600 EX RT Flash” with Julia Dean
2) “Introduction to the Holga” with Tom Alleman
3) “Black & White Conversion using Lightroom” with Rollence Patugan

12:00 pm:
1) “Custom White Balance” with Rollence Patugan
2) “The Singular Vision (Ways of Seeing)” with Andrew Southam
3) “Lightroom Slideshow Module: Show the World Your Talent” with Michael e. Stern

2:00 pm:
1) “Mastering the Core Features of Your Camera” with Ibarionex Perello
2) “Getting Known/Getting Shown: How to Get Your Photographs Out into the World” with Sarah Hadley
3) “How to Sequence and Design a Photo Book in Blurb” with Julia Dean

3:00 pm:
1) “How to Shoot Events” (And Making a Living)” with Kevin Weinstein
2) “Introduction to Instagram” with Kat Bawden
3) “Lightroom Develop Module: Breathing Life into RAW Files” with Michael e. Stern

4:00 pm:
1) “The Direct to Client Market” with Jennifer Emery
2) “Monitor Calibration: Why You Really Need to Calibrate Your Monitor and How To” with Eric Joseph

Cheers!

Early bird discount for photobook workshop ends this Saturday

Posted in Photo Art Business, Photo Workshops, Photographers, Photography, tPE members by douglaspstockdale on December 16, 2016

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LACP Introduction to Photo Book Design, photo Douglas Stockdale

The early-bird registration discount of 20% for my Introduction to Photo Book Design workshop that I will be leading next April over two weekends will be ending midnight this Saturday, December 17th. This creative workshop is sponsored by Los Angeles Center of Photography (LACP).  So if you plan to be in the Southern California area (aka best-coast), time to check this workshop out and take advantage of this discount.

Could also be a wonderful Christmas present for someone special ;- )

Just saying…

your wonderful Editor.