SoCal PhotoExchange

The Photographer’s Guide to Marketing and Self-Promotion

Posted in Photo Art Business, Photo techniques, Photo Workshops, Photography by douglaspstockdale on October 18, 2017

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Maria Piscopo – The Photographer’s Guide to Marketing and Self-Promotion

Publisher: Allworth Press (NY), Fifth Edition, copyright 2016

While developing my Marketing Your Photo Book workshop for LACP (Note: this one-day workshop has space available, Oct 29th, at LACP) I came across Maria Piscopo’s The Photographer’s Guide to Marketing and Self-Promotion. Since this title was in its fifth edition I figured that this book has stood the test of time and photographer have kept buying it and thus might be worth checking out. What I anticipated was this is a generalist guide for a broad spectrum of photographers, not specific to the needs of artist and photographers who were marketing a small niche product like a self-published book.

My background includes graduate level marketing classes that was part of my focus while I was getting my M.B.A.  Since that course work was even more general maybe Piscopo’s book might help with some photographic market specifics that I might not be aware of. Last, this might make an interesting reference book for those attending my workshop.

Well it turns out that Maria Piscopo’s book is intended entirely for professional photographers while the fine art market is treated as a side-line and provided a short chapter in the back of the book. I had expected a little better organization of the content, but at least many of the parts for a Marketing program appear to be present.

Much of this book is about the very business basics (and I do mean basics) of professional photography; business licenses, business ethics, getting organized, using a computer (e.g. bookkeeping), and an introduction to how to use the internet for event, wedding, and commercial. Writing a Marketing plan does not occur until almost the end of the book, something I might think would be the first thing to consider for a Marketing book. Which is to say, this book is not a very good guide for Marketing and you might be better off with a college basic Marketing text book.

If on the other hand you are very new to having your own business and have not done this before,  yet you think you might want to be a professional photographer, this book might be of some help to make sure you have most of your business bases covered. This will not be a reference book for my Book Marketing workshop and not to say that occasionally there are some little gems buried in the book, just finding these can be more frustrating that what it is worth to me. It might be ideal for you.

Best regards,

Douglas Stockdale

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Frank Cancian a Finalist at the Lucie Photobook Prize Competition

Posted in Books & Magazines, Juried opportunities, Photographers, tPE members by Gerhard Clausing on October 6, 2017

We are pleased to announce that Frank Cancian’s book Lacedonia: An Italian Town, 1957 is a finalist in the Lucie Photobook Prize Competition. This project was reviewed here at SCPX by Douglas Stockdale. Congratulations, Frank!

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Lectures and Events at Medium Festival, Oct. 27-29 (discounted registration through Oct.15)

Posted in Photo Art Business, Photo Galleries, Photograph Exhibits, Photographers, Uncategorized by Gerhard Clausing on October 3, 2017

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LA 66   ©John Gossage

 

Discover Medium’s 2017 Present Tense Lecturers

 

Medium is defined by an exceptional program of artist lectures—creative voices in the field who share their recent work and creative development with you. The 2017 lectures kick off with a Keynote Lecture by John Gossage on Oct. 27. John Gossage is a revered artist who got his start at the Leo Castelli Gallery (in a two-person show with Jasper Johns, no less)!

The weekend continues with lectures by Justyna Badach, Claudia Kunin, John Chiara, Christina Seely, and J. Grant Brittain. Discover their work on our website and pick up a Festival Pass today—discounted registration is available online through Oct. 15.

 

Meet Claudia Kunin on Oct. 28 at 11am

Claudia Kunin is a Los Angeles native who has maintained a career in photography for more than 30 years. Her recent work as a filmmaker involves her use of family photographs, which the artist meticulously animates into short films that tell haunting, evocative stories. In 3-D!

The artist will discuss her career and current work as part of Medium’s Present Tense lecture series at 11:00am on Sat., Oct. 28. Festival participants will be invited a free film screening with the artist at the Digital Gym beginning at 7:00pm. We’re honored to have Claudia Kunin’s lecture as part of the 2017 Festival.

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   © Claudia Kunin

 

Free Festival events and exhibitions!

Don’t miss the ongoing series of free events and exhibition receptions this fall. We kick things off with an exhibition by Morgan DeLuna, a participant in our Far Sight Mentorship program. The exhibition Morgan DeLuna: Phenotype opens at Subtext Gallery on Oct. 12. from 6-8pm. Additional free events include:

  • FLASH! Pop-Up Shop, Oct. 26, 7-10pm, Lafayette Hotel
  • Open Portfolio Walk with participating Portfolio Review photographers, Oct. 26, 7-10pm, Lafayette Hotel
  • Book signing with John Gossage, Oct. 27, 8-10pm, Lafayette Hotel
  • Size Matters exhibition reception, Oct. 28, 7-10pm, Helmuth Projects