SoCal PhotoExchange

Current Internet Photo Marketing Terms

Posted in Photo Art Business, Photography by Gerhard Clausing on August 19, 2017

Artsy.net is a third-party artist information organization that serves as an informational link between artists, galleries, and collectors. Their business model is to facilitate art sales and in the process, get a referral fee for this service.

For instance, here is a portion of the “Photography for sale” page:

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Artsy.net also provides educational functions, such as the ability to study the works of many photographers, painters, and other artists.

Recently Artsy.net provided some updated art buying definitions that reflects the move to virtual galleries, such as these:

Online Art Market The online art market includes all art objects available to buy and sell online, whether from galleries, auction houses, e-commerce companies, or online art platforms.

Brick-and-Click A gallery with both a physical location and an online presence.

Online Art Platforms Connect buyers and sellers around the world, enabling galleries, dealers, and auction houses to list their inventory online and connect with interested collectors, such as Artsy.com.

Online Buyer  A collector or prospective buyer who purchases art online, either through a third party platform like Artsy or directly from a gallery or auction house’s website.

SaaS An abbreviation that stands for “Software as a Service”. Artsy’s SaaS products, the Content Management System (CMS) and Folio, function as a comprehensive suite of digital tools that increase access to a gallery’s online platform.

Click-and-Buy Refers to a method that allows collectors to buy art directly through a website. On a third-party platform like Artsy, users can “click-and-buy” by pressing a single button from an artwork page that then sends a message to the gallery through CMS. In discussing the success of galleries online, Artsy.com discusses the difference between click-and-buy and pay-per-click which, alternatively, involves rerouting collectors interested in a work to auction houses and galleries.

Metadata Is data (information) that describes other data (information). In the context of the art-world, Metadata is information about artworks, artists, designers, and architects that serves to identify and classify them. For example, artwork dimensions, exhibition history, and an artist’s birthday all fall under the category of metadata.

Online Sale An online sale is “a sale where any part of the art sales process has an online element” (TEFAF Art Market Report: Online Focus). Similar to the means by which someone assess Art Fair sales, if the user discovers an art work on an online platform like Artsy and then purchases the work offline with the gallery, the sale is still considered an ‘online sale’ because the online platform facilitates the initial connection between user and gallery.

SEO An abbreviation that stands for “Search Engine Optimization”, is the process of affecting the visibility of a website or page in organic search results. SEO includes anything you can do to get your website content to show up higher in an internet search, and more frequently, on search engines like Google.

Confirmed Buyer Once a sale on has been verified by the gallery or collector, such as with Artsy.com the user receives Artsy Confirmed Buyer (ACB) status. Identifying ACBs could increases the quality of a gallery’s experience on Artsy and is a reciprocal process for all partners, ensuring that all future galleries can proceed confidently when they receive a new inquiry.

Each of the definitions is followed by further explanation and context. Very useful; check it out here!

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Medium Festival of Photography Discounted Early Registration Starts Friday, Aug. 18

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Festival registration opens Friday Aug 18; discounts through Aug. 31.

Medium’s 2017 Festival registration opens Friday, August 18. We offer Early Bird discounts on all VIP and Festival Passes purchased before midnight Aug. 31—take advantage of the deepest discounts we offer!

This year’s Festival brings artist lectures with John Gossage, Christina Seely, John Chiara, and many other provocative artists. We’re also introducing collection tours, exhibitions, a film screening, pop-up events, and book signings at the 2017 Festival.

Medium is more than an annual event for contemporary photography, it’s a place to make new discoveries and connect with fans of contemporary art from across North America, Europe, and beyond!

Medium is an artist-run 501(c)3 non-profit organization. Support our mission to foster awareness and understanding of innovative photography by donating today!

­Copyright © 2017 Medium Festival of Photography, All rights reserved.

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Three PX Members Featured in IFAC’s All Media 2017 Exhibition, Aug. 26 – Oct. 28

Posted in Photo Galleries, Photograph Exhibits, Photographers, Photography, tPE members by Gerhard Clausing on August 10, 2017

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In my first contribution as Editor, I am extremely pleased to report that three of our members made it into the “All Media 2017” Show at the Irvine Fine Arts Center: Paul Anderson, Gerhard Clausing, and Janos Lanyi – congratulations! Curated by the interdisciplinary artist Kim Abeles, the exhibition features painting, drawing, sculpture, photography, printmaking, ceramics, video, installation, and more. The Reception will be Saturday, August 26, from 4-6 p.m., with an Awards Ceremony at 4:45. The exhibition will run through October 28, Mo-Th 10 a.m.-9 p.m., Fr 10-5, Sa 9-5, closed Sundays. Opening reception, admission, and parking are free. Kim Abeles will also give an Artist Talk about her work on Saturday, September 23, 3:30 to 4:30. For all friends and relatives: Heritage Community Park, 14321 Yale Avenue, Irvine, CA. See you at IFAC!­

Paul Anderson’s photograph, entitled “Yellow-1,” is from his 2016 portfolio, “Floral Impressions.” He has shown us similarly intriguing images at our meetings:

PaulAnderson-Yellow-1©2016.jpg© Paul Anderson

My photograph is from the series “Selfscapes” that features my body in all its heights and depths, and is entitled “Nevertheless” to highlight the importance of keeping going as one observes one’s process of aging:

GerhardClausing-Nevertheless@2014.jpg© Gerhard Clausing

Janos Lanyi presents an abstract acrylic painting on canvas entitled “The Red House.” It is based on one of his trips to Spain, where he also photographed extensively, as you know from the enjoyable art that he shares from his many travels:

JanosLanyi-TheRedHouse©.jpg© Janos Lanyi

 

 

Portfolio Reviewer for LACP

Posted in Juried opportunities, Photo Art Business, Photographers, Photography, tPE members by douglaspstockdale on August 5, 2017

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Dawn Watson, dnj Gallery, Santa Monica, CA copyright 2017 Douglas Stockdale

This last month I was a guest portfolio reviewer for the LACP (Los Angeles Center of Photography) EXPOSURE 2017 portfolio reviews at the dnj Gallery in Santa Monica’s Bergamont (Arts) Station.

Overall it was a great experience as a portfolio reviewer as I was introduced to some very intriguing and well thought out photographic projects. It should probably come as no surprise that many of the photographers and artists were interested in spending time with me regarding my assessment about these projects being published.

One of the most frequent questions I am asked before one of these events; how does one prepare for a portfolio review? Since the review is scheduled for only 20 minutes, everyone is always surprised in how quickly this time slips by. First just about everyone brings too many photographs and supporting materials probably in the hopes that a reviewer will be able to see it all and still have time to provide some wise advice. Nope that usually does NOT happen.

Second, as a portfolio reviewer I start each discussion with three requests: tell me about yourself, tell me about the portfolio we are going to review and what is it you would like to obtain feedback from me about your project that might help you to move it forward?

Reviewers would like to know a little bit about who they are talking to; not your life story, but a quick 2 minute bio, which I call an elevator speech. Same for the portfolio (maybe a photographic project), for the photographer/artist to provide some context as to what is going to be reviewed, again perhaps 1-2 minutes, another elevator speech. Last, what is it you need from the review? Some examples: feedback on the editing of the photographs, are the images technically acceptable, could this sequence or series work in a book layout, are the photographs consistent with the artistic statement, etc.

Third, plan on reviewing only one portfolio with each reviewer, you can bring more portfolios, but you will only have real quality time to spend on one with each reviewer. In most portfolio reviews the artist/photographer might be meeting with a series of different portfolio reviewers and it is appropriate to select a portfolio that is relevant to a specific reviewer. In my case, most wanted me to review their book dummy’s or portfolios that they were thinking about having published.

Fourth, plan on having less than 15 prints in the portfolio to have reviewed. In many cases we did not get through all 15 prints during our 20 minute session. You should want quality time/discussion for each image and how these images relate to each other. This exchange takes time when it results in a give and take discussion.

Bring something to take notes and one photographer recorded our review session. Each portfolio reviewer is an individual with a point of view, which may be very different from yours, so don’t become defensive if the reviewer does not see or understand what you are trying to communicate with your photographic prints. One key purpose of coming to a portfolio review is to get a broader exposure to your work and have others talk about what they see. If you are doing more talking than listening, then you are not going to obtain the full benefit of this occasion.

Last, leave something behind, perhaps as simple as a business card (yes, one person left me with one of their books) to help the reviewer remember who you are (I did 12 portfolio reviews on Saturday and names and projects began to blur at the end of the day) and then follow up with a nice email note a couple of days after the event.

Reviewers are there to help you and if they can point you in a direction or make an follow on introduction, they usually will. I had a short list of introductions and follow-up items that I had promised and these are just about completed, as it takes a few days to get organized. Also realized that these are good events to network with the other photographers and artist who are participating in the reviews as you never can tell what might come up during a side discussion.

Note: I had not realized at the time I took the photograph of Dawn Watson, above, that the large red photograph behind me was going to reflect so much pink color on Watson’s self-published book. Below is a better representation of her book “Trees” ( & thanks to Watson for providing a better photograph) and a nice follow-up email regarding our review time together. well done.

Cheers!

Douglas Stockdale, Publisher

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Gerhard Clausing takes over as Editor of The SoCal Photo Exchange

Posted in Photographers, Photography, tPE members by douglaspstockdale on August 3, 2017

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Gerhard Clausing, Bodyscapes, copyright 2016

I am very excited to announce that Gerhard “Gerry” Clausing is the new Editor of The SoCal Photo Exchange. This is an on-line journal which covers photographic events, exhibitions and other news in Southern California. Previously Clausing was a Contributing Writer while recently functioning as the acting-Editor for this photo-blog in conjunction with being the Associate Editor of the The PhotoBook Journal.

I am looking forward to his leadership of this photographic venue as a site to capture the diversity of the Southern California photographic community. I have enjoyed collaborating with him as we have participated in photographic workshops, and covered the LA Art Book Fair, Photo Independent and now anticipating the Medium Festival in San Diego.

Please join me in welcoming Gerry to this well-deserved position.

Cheers!

Douglas Stockdale

Publisher & Founder (2008), The SoCal Photo Exchange

About Gerhard Clausing; with a Ph.D. in linguistics and literature from UC Berkeley and a career as tenured USC professor with numerous publications behind him, he is now happy to concentrate on his visual adventures. He studied at Otis, Brooks, and the Los Angeles Center of Photography (LACP) and has been featured on Lenscratch, Blur Magazine, Black&White Magazine, Le Journal de la Photographie, Black and White Spider Awards, Houghton Mifflin. He has exhibited at LACP, dnj Gallery (Santa Monica, CA), PhotoPlace Gallery (Vermont), Kiernan Gallery, Julia Dean Gallery (Venice and Hollywood), Perfect Exposure Gallery (Los Angeles), Irvine Fine Arts Center (Irvine, CA), and Art Basel Miami, among others.​ He is the Associate Editor of the The PhotoBook Journal.

About The Photographers Exchange; an informal organization of creative photographers who meet at the Irvine Fine Arts Center (Irvine, CA) on the third Thursday of each month at 6:30 pm. Participants can bring up to five pieces of work for presentation and evaluation by the group. The organization is open to all photographers and artist who would like to participate.

Bodyscapes, copyright 2016

Unself Selfie

Reminder: Last Day to Submit to Size Matters at Medium!

Posted in Juried opportunities, Photograph Exhibits, Uncategorized by Gerhard Clausing on August 1, 2017

Call for Entries:
the 2017 Size Matters exhibition

We’ve extended our signature Festival exhibition, with submissions now open through August 1 at midnight!

Juried by Katherine Ware, Curator of Photography at the New Mexico Museum of Art, Size Matters celebrates photographic prints no larger than 10″ in the long dimension. Previous works exhibited range from sculptural works to 35mm and 8″x10″ contact prints, digital, analog, tintypes and more. One work from our exhibition will be selected for the Juror’s Choice Award, receiving a $500 purchase award and having the work donated to the permanent collection of a regional museum. Additional awards include VIP passes to the Festival and more!

Submit up to 10 images today, powered by our friends at LensCulture.