SoCal PhotoExchange

Ed Ruscha’s innovative photobook at OCMA

Posted in Art Museums, Photograph Exhibits, Photographers, Photography by douglaspstockdale on January 26, 2017

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Every Building on the Sunset Strip copyright 1966 Ed Ruscha

Currently OCMA (Orange County Museum of Art) is exhibiting Pop Art Design and included are a few works by Ed Ruscha, but probably the most photographically interesting is a very long display of Ed Ruscha’s 1966 creative photobook Every Building on the Sunset Strip.

This was a deadpan photographic project in which a 35mm motor-drive camera was load with a bulk feed and photographed the adjacent buildings while driving up and then back down Sunset Blvd, which was commonly called the Sunset Strip. The resulting photobook then takes advantage of the street name’s pun by creating a long continuous strip of images. On the top of the page is one side of the street and below this in reverse is the other side of this street.

This photobook design was very innovative for its time with stiff covers and the interior was bound to display as an accordion (also known as Leporello and Concertinas) layout, which is to say each page was connected and continuous. A very long strip of photographic images. My photographs of this exhibit were a grab shot and do not do it very much justice, thus go check it out and see the real thing!

The OCMA exhibition runs thru April 2nd, 2017.

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